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Burstad Insurance

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        • Menomonie
        • 717 Main St E
          Menomonie, WI 54751
          Phone: 715-235-6479
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        • Medford
        • 1154 W Broadway Ave
          Medford WI 54451
          Phone: 715-748-6262
          Fax: 715-748-4730
          Email: info@burstadinsurance.com

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        • 1225 N Knowles Ave
          New Richmond, WI 54017
          Phone:  715-246-6988
          Fax: 715-246-6965
          Email: info@nr-ins.com

        • Chippewa Falls
        • 2396 Hallie Road Ste 5
          Chippewa Falls, WI 54729
          Phone: 715-723-0600
          Fax: 715-723-0900
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        • 215 North 2nd Street
          River Falls, WI 54022
          Phone: 715-425-1382
          Fax: 715-425-0363
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How Much Liability Coverage Is Enough?

February 2, 2026 By Monte Burstad

Car accident

“How much liability coverage do I need?” The honest answer is often uncomfortable: it may depend on how much you are being sued for.

Many people choose lower liability limits on Auto Insurance and Homeowners Insurance to save money. On paper, that choice can look harmless. The monthly savings feel real and immediate. The risk, however, usually stays hidden until something goes wrong. When a serious claim happens, low limits can leave you paying out of pocket for years.

This article breaks down how liability coverage works, why small incidents can turn into large losses, and how higher limits on an Umbrella Insurance policy may help protect your finances.

What Liability Coverage Is Meant to Do

Liability coverage is designed to help pay for injuries or property damage you cause to others, depending on the policy and the situation. It generally does not focus on your own injuries or damage to your own property.

In simple terms, liability coverage may help with:

  • Medical bills for injured people
  • Legal defense costs, in many cases
  • Settlements or judgments

Once those limits are reached, you may be responsible for the rest.

Why Low Limits Can Be Risky

Many Auto Insurance and Homeowners Insurance policies start with liability limits that meet state or lender requirements. Those minimums are often chosen because they cost less, not because they reflect real-world losses.

Medical care, legal costs, and repair bills have increased over time. A limit that seemed high years ago may no longer go very far.

Liability claims also tend to involve things you cannot fully control:

  • How badly someone is hurt
  • How long one’s recovery takes
  • Whether a lawsuit is filed
  • How a court or jury views the situation

Auto Insurance: How A Simple Accident Can Grow

Auto accidents are one of the most common sources of large liability claims. Even a crash that seems minor at first can escalate.

Example Auto Liability Claims

  1. Rear-End Accident at Low Speed
    You tap another vehicle at a stoplight. No one feels hurt at the scene. Weeks later, the other driver claims neck and back injuries. Medical treatment, physical therapy, and lost wages add up. A lawsuit follows, alleging long-term pain.
  2. Multi-Car Collision
    One mistake on a busy road leads to several vehicles being involved. Each driver may file a claim for injuries and damage. Liability limits are often shared across all injured parties, which can reduce how far the coverage goes.
  3. Injury To a Pedestrian or Cyclist
    Striking a pedestrian or cyclist may lead to serious injuries. Medical costs alone can reach six figures, depending on the injuries and length of care.

In these situations, a $100,000 or $250,000 liability limit may be used up faster than many people expect.

Homeowners Insurance: Risks Beyond the House Itself

Homeowners Insurance liability coverage applies to more than just what happens inside your home. It can extend to accidents on your property and, in some cases, certain incidents away from home.

Example Home Liability Claims

  • Slip And Fall Injury
    A guest slips on icy steps or trips on uneven pavement. Surgery, rehabilitation, and time off work may be claimed.
  • Dog Bite Incident
    A dog bites a visitor or neighbor. Even friendly dogs can react unpredictably. Medical treatment and legal action may follow.

What starts as a neighborly issue can become a legal matter once medical bills and repairs enter the picture.

Why Lawsuits Can Exceed Policy Limits

Liability claims are not limited to medical bills alone. They may also include:

  • Pain and suffering claims
  • Loss of income
  • Long-term care needs
  • Legal fees and court costs

Attorneys often look at available insurance limits when deciding whether to pursue a claim. If your coverage appears low compared to your assets or income, you may become personally involved in the financial outcome.

How Higher Limits May Help

Choosing higher liability limits on Auto Insurance and Homeowners Insurance may:

  • Reduce the chance of personal assets being at risk
  • Offer peace of mind when accidents happen

The cost difference between moderate and higher limits is often less than one may think, especially compared to your potential financial exposure.

The Role of Umbrella Insurance

An Umbrella Insurance policy, similar  to an Excess Liability Insurance policy, is designed to sit on top of your underlying policies.

Generally speaking, it may:

  • Provide additional liability limits above Auto Insurance and Homeowners Insurance
  • Apply after the underlying limits are used
  • Cover certain claims that primary policies may not, depending on the policy

Why People Consider an Umbrella Policy

  • It often provides $1 million or more in added liability coverage
  • It may cost less than increasing limits across multiple policies
  • It can help protect savings, future income, and property

Umbrella policies usually require certain minimum limits on your Auto Insurance and Homeowners Insurance. Those requirements vary by insurer.

How Much Liability Coverage Is “Enough”?

There is no single number that fits everyone. Coverage needs often depend on factors such as:

  • Assets and savings
  • Income and future earning potential
  • Home ownership
  • Driving habits
  • Exposure to guests or visitors

A practical way to think about liability coverage is to ask what you would want protected if a serious claim occurred.

Steps To Review Your Coverage

If you are unsure where to start, consider these steps:

  1. Review Current Limits
    Look at the liability limits on your Auto Insurance and Homeowners Insurance declarations pages.
  2. Consider Realistic Claim Scenarios
    Think beyond minor accidents. Consider injuries that require surgery or long-term care.
  3. Ask About Higher Limits
    In many cases, increasing limits may cost less than expected.
  4. Explore Umbrella Insurance
    Ask how an Umbrella Insurance policy might fit with your current coverage.

Final Thoughts

Liability insurance is not about planning for the worst-case scenario every day. It is about understanding that ordinary moments can lead to expensive outcomes.

Choosing low limits may save money now, but it can create financial stress later if a serious claim happens. Higher limits and Umbrella Insurance are often designed to help bridge that gap.

A thoughtful review of your coverage, paired with a clear understanding of your risks, can go a long way toward protecting what you have worked hard to build.

Author

  • MOnte Burstad
    Monte Burstad

    Monte Burstad is the owner and an agent at Burstad Insurance in Menomonie, Wisconsin. He can be reached at 715-235-6479.

    View all posts

Filed Under: Car

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Burstad Insurance4.4
Based on 90 reviews
See all reviews
review us on
Susie D.
6 days ago
We appreciate Missy and all she does for our insurance needs. Very prompt and professional.
Traci L.
3 months ago
Burstad Insurance’s River Falls location is responsive, cares about my personal circumstances, and takes the time to explain coverage options so I have the context I need to make informed decisions. Highly recommend!
Andrew Z.
6 months ago
Had a positive experience until I had to cancel my insurance with them due to moving out of state.

Update: The agency addressed all of the issues quickly and in a positive manner, thus changing my review to fit my overall experience.
Margie M.
9 months ago
Outstanding service and very knowledgeable representative.
Jeremy B.
10 months ago
If I could give 0, I would
Eric C.
11 months ago
Do not do business here. We were mislead about the coverage provided to our business by Missy Kraemer. When this came to light, we went to change providers and find adequate coverage. Missy acted extremely unprofessional and refused to send us the documents we needed! She said it wasn't her job to help us. A terrible experience with a rude, unprofessional person. Do yourself a favor and find literally any other insurance provider.
Sam C.
2 years ago
After waiting a week for someone to get back to me about my request for quotes, they sent me an email saying “We can’t find you coverage because you have a pitbull mix dog. Sorry.” Which doesn’t make sense because somehow I currently have insurance and I’ve gotten 3 quotes on my own now that will all cover my dog. Complete waste of time.
Rellen H.
2 years ago
recommends
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Jr S.
2 years ago
Such nice people I love the insurance rates so amazing.
carrie M.
2 years ago
Thanks for your always friendly and fast service! I appreciate what you do!
Kathleen T.
2 years ago
Bursted has had my business for years. When I lived in town, I appreciated stopping in to get quotes so I could talk to the owner about business and community. The staff is helpful and friendly, and I appreciate how patient they are when answering my questions about insurance. Insurance is not my favorite adult chore to tackle, but everyone at Burstad makes me feel like I’m connected to a human that knows how to explain what will serve my needs. They’re also a brokerage and have the ability to check multiple providers at once for you! Yay!!!
Nick E.
2 years ago
Great customer service and caring staff.
Tammy T.
2 years ago
We too had a horrible experience with Doug! Unfortunately we had to find out the hard way when we had a small fire/smoke damage in our office space. Not only were we under insured, we were overcharged on our commercial policy for years!!!!! He and the owner of this agency were absolutely zero help when it came to dealing with this claim, the tenants insurance company and the insurance adjuster that would never return our calls, it was a complete NIGHTMARE! We were all on our own and we feel that once this happened, they knew that our agent screwed up when it came to this policy that he put together or lack there of and thought if they would just ignore us we would walk away. Not only did we walk away, we ran!! Had 3 other agents review it and could not believe how much we were under insured and several gaps in the policy that were missing, like loss of income, loss assessment coverage, just to name a few, things that are no brainers when it comes to commercial insurance. The only good that came out of this entire experience is that we learned alot about insurance and now have a very competent agent that physically went to all our properties, took pictures and sat down with us, at our home and a 3 page checklist to see what we needed or didn't need for our insurance needs. He even pointed out that our agent had our rate almost 3 times higher than it should have been, meaning we were getting ripped off, big time!!! We would have filed a complaint with the insurance commissioner of WI but reviews said not to waste your time, they wont do anything. Now we have double the coverage for our properties for HALF of what we were spending with this agency. Oh and our home and auto policy was lacking as well but was also reviewed and now has the proper coverage for our needs. Our advice, go somewhere else for your insurance so this doesn't happen to you!! This agency doesn't even deserve 1 star!
Jeanne R.
3 years ago
I really appreciate their friendly, prompt and knowledgeable assistance. We have been with them for years, and are consistently happy with their service.
Sephonia T. C.
3 years ago
This insurance company allows its employees to be racist. Doug treated me as if someone had a gun to his head every time he dealt with me. During a conversation I overheard him call me the “N” word and say how he wish he didn’t have to deal with my kind. The new management didn’t care how I was being treated so I switched insurance agents all together. Furthermore, I have asked numerous times for them to STOP harassing me by sending me emails and mailings but they have refused. I unsubscribed 4 times from their emails but the emails keep coming 2 years later. I’ve made numerous phone calls asking them to remove me from their lists but that hasn’t happened yet either!!!. My next step is to file an official report of Harrassment with the state of Wisconsin. I wouldn’t use this company to insure bubblegum lil less a boat, car or your home. I’d give them a zero rating if I could. There’s no place for racism in this world.
Roxanne S.
4 years ago
Valorie provided excellent service and quickly found us the best insurance policy and rates available. Thank you, Burstad Insurance!
Mindy A.
4 years ago
Family and Burstad worked their magic and found insurance even cheaper than what I was paying. They are very responsive when adding or changing things to a policy and they stick up for their customers when a bank may try to manipulate the home insurance for no apparent reason. Well done Burstad. I highly recommend.
Jason W.
4 years ago
Good service they work at finding you the best insurance
Dale B.
4 years ago
Easy to work with
Carla O.
4 years ago
Good insurance company
Happy Home I.
4 years ago
Easy to work with and great rates. Sent a lot of friends here. All are happy with it!
Dave T.
4 years ago
Melissa and her staff have always treated me right! Often finding better rates for me! Thanks
Kevin J.
4 years ago
recommends
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Tammy Hjermstad V.
4 years ago
doesn't recommends
Very difficult to try to make contact. Insurance Policy Letterhead says that the website is www.nr-ins.com. But this doesn't get me anywhere. Tried to google New Richmond Insurance, and about 20 companies show up. I didn't realize that this is now called Burstad Insurance. Finally found it on facebook, but they don't monitor that account, and don't respond to messages posted on that account.
Peter T.
4 years ago
Great place
Marissa L.
5 years ago
doesn't recommends
I had this insurance for a couple years everything was great until I wanted to add gap to my insurance plan. (My loan company did not offer it at the time I purchased my Vehicle) At the time of the switch I wanted to update the bank information for my automatic payment withdrawals which started the problems from here. They proceeded to try and pull from the old account(even after I gave new banking information) which almost caused me overdraft fees so I had to contact the bank to make sure Burstad Insurance could not withdraw money out of that account. I than had to do a one time debit payment with them because of a problem Burstad Insurance created. Process to the next month I’m being contacted to pay more than the original agreed priced and for banking information, which had previously been given to them and than told by the guy that owns the company I owe for a month I had already paid. (Had proof of payment that was pulled from the bank account)

Overall was not pleased or satisfied with the customer service received from this insurance company so I switched to Progressive and pay even less!!! (:
Jeremy M.
5 years ago
Monte and his team are great to work with. They were extremely helpful in getting our business up off the ground and getting the needed items to be successful. I would highly recommend them for your business!
Denise V.
5 years ago
Great to work with!
Dawn B.
5 years ago
Everyone here has been very helpful, knowledgeable and friendly! Whenever I contact them, they get back to me quickly and are sure to get me the best rates possible. Thank you! The Baldwins
Kelly S.
5 years ago
I'm giving them 3 stars only because I was insured by them for 11 years..I changed insurance providers when my daughter got her license. they automatically put her on my insurance policy as a first time driver weather she was now driving or not but just because she was a licensed driver in my household. $287.00 jump from the $64.00 what I was paying for myself was crazy. Yes I called them and tried to dispute this but they refused to remove my daughter and started taking payments out of my account... so I was done with them ,cancelled my insurance policy, and got a better insurance that same day for half the cost plus I now have better coverage.
Isaac F.
5 years ago
I visited this office for a quote. During a pandemic, no one was wearing a mask or distancing. For a company preaching safety and preparedness it seemed strange. I turned around and left when I overheard an employee, who I assumed was an office lead, espousing her religious beliefs were going to save her rather than science. Who works in insurance with an attitude like that?
Drillbit S.
5 years ago
They just want your money, Our agent was quite condescending when he would talk with us we were a new business. Prices were OK, But our agent definitely thought he had a chip on his shoulder.
Randy Chico J.
6 years ago
recommends
Have had my insurance for different vehicles and homes for many years, always friendly and am very satisfied.
Joshua E.
6 years ago
Great response time, #1 in the area
Dustin W.
6 years ago
recommends
good business and friendly service. highly recommend giving them a call to see what they can do for you.
Wedam Enterprises L.
6 years ago
Very responsive all around good business and friendly service. Highly recommend.
Lee B.
6 years ago
Excellent customer service
Kent Elkin goes above and beyond
Also the rest of the staff is very accommodating
Gordon D.
6 years ago
recommends
Prompt and courteous service. The good people at New Richmond have always replied to my queries and helped solve my problems. Thanks for seven years of good service.
Barbara B.
6 years ago
They are professional and responsive
Mary Ellen W.
6 years ago
recommends
EXCELLENT customer service!! Missy Kraemer at the Medford office takes care of absolutely everything for me! No worries and best rates to be found. Highly recommend.
Rich J.
6 years ago
recommends
EXCELLENT insurance company! I have my personal and business insurance with Monte and have for over 20 years. When we had the tornado in Colfax in 2014, Monte called me and was at my restaurant door within an hour after it hit. Amazing service.... Thank you Monte, Penny and the whole staff at Burstad Insurance.
Valerie C.
6 years ago
recommends
New Richmond Insurance consistently saves me money on my policies year after year. Excellent customer service with most of my questions answered the same day.
Li K.
6 years ago
great place and nice service
S M.
6 years ago
Great place. Emily is very helpful as well as all the rest of the people I have encountered there.
Tamara K.
6 years ago
Didnt respond to my request for a quote.
Bill I.
6 years ago
Best prices. Best customer service!
Steven G.
6 years ago
Top notch service. Will recommend to all.
Ana B.
7 years ago
Yes! I want to tell you something. If you need a car insurance - this is the place where you will find the best offer.
Have done car insurance for two trucks. The price was so good, even less than I expected.
My agent was Angie. I want to say thank you for caring! She is the nicest and kindest person ever!
Definitely will return for the nest year insurance
Jason L.
7 years ago
Excellent rates and service. Friendly staff and helped in a timely manner
Alicia B.
7 years ago
Neil is awesome!
John A.
7 years ago
Very helpful agents and staff. They got me a great deal on homeowners and auto insurance.
Jody L.
7 years ago
I have had policies thru the Agents, at the Menomonie office.

Their prompt response, patience, amazing customer service and thoroughness, is the greatest I have ever had with an agency!
Mitzi M.
7 years ago
recommends
This is my insurance agency. I have been treated very well and my premiums are responsible.
Natasha R.
7 years ago
recommends
They are the best I have ever used. Any time you need something, they have your back. Never had an issue with the company , and I would recommend Kent Elkin to any one and everyone. Thank you for all your services New Richmond insurance agency. Been with them for 3 years now.
Valorie M.
8 years ago
Great staff!
Brian H.
8 years ago
I have been a customer for many years and love the personal customer service experience that they provide. I know that when I call, I will get a real live person! I also know that the person I am working with will have an understanding of my history and my policy. Highly recommend! Thanks and keep up the good work!
Brian H.
8 years ago
recommends
I have been a customer for a long time and love the personal customer service experience they provide. I can reach out anytime and know that I will get to talk to a real person that has the background on my policy and will be able to help me. Thanks and keep up the good work!
Joshua E.
9 years ago
doesn't recommends
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
Joshua E.
9 years ago
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
marcy M.
9 years ago
Corey Burstsad Insurance is great!! Neil always goes out of way for his clients, very trustworthy and efficient.
Soleil R.
10 years ago
Very friendly and helpful. Got is a great deal and we were refered there by a good friend after not being able to find what we wanted elsewhere. They made the process very easy and didn't mind us popping by last minute to get the details figured out.
Burstad Insurance4.5
Based on 16 reviews
See all reviews
review us on
Susie D.
6 days ago
We appreciate Missy and all she does for our insurance needs. Very prompt and professional.
Traci L.
3 months ago
Burstad Insurance’s River Falls location is responsive, cares about my personal circumstances, and takes the time to explain coverage options so I have the context I need to make informed decisions. Highly recommend!
Eric C.
11 months ago
Do not do business here. We were mislead about the coverage provided to our business by Missy Kraemer. When this came to light, we went to change providers and find adequate coverage. Missy acted extremely unprofessional and refused to send us the documents we needed! She said it wasn't her job to help us. A terrible experience with a rude, unprofessional person. Do yourself a favor and find literally any other insurance provider.
Rellen H.
2 years ago
recommends
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Jr S.
2 years ago
Such nice people I love the insurance rates so amazing.
Dave T.
4 years ago
Melissa and her staff have always treated me right! Often finding better rates for me! Thanks
Kevin J.
4 years ago
recommends
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Marissa L.
5 years ago
doesn't recommends
I had this insurance for a couple years everything was great until I wanted to add gap to my insurance plan. (My loan company did not offer it at the time I purchased my Vehicle) At the time of the switch I wanted to update the bank information for my automatic payment withdrawals which started the problems from here. They proceeded to try and pull from the old account(even after I gave new banking information) which almost caused me overdraft fees so I had to contact the bank to make sure Burstad Insurance could not withdraw money out of that account. I than had to do a one time debit payment with them because of a problem Burstad Insurance created. Process to the next month I’m being contacted to pay more than the original agreed priced and for banking information, which had previously been given to them and than told by the guy that owns the company I owe for a month I had already paid. (Had proof of payment that was pulled from the bank account)

Overall was not pleased or satisfied with the customer service received from this insurance company so I switched to Progressive and pay even less!!! (:
Dustin W.
6 years ago
recommends
good business and friendly service. highly recommend giving them a call to see what they can do for you.
Mary Ellen W.
6 years ago
recommends
EXCELLENT customer service!! Missy Kraemer at the Medford office takes care of absolutely everything for me! No worries and best rates to be found. Highly recommend.
Rich J.
6 years ago
recommends
EXCELLENT insurance company! I have my personal and business insurance with Monte and have for over 20 years. When we had the tornado in Colfax in 2014, Monte called me and was at my restaurant door within an hour after it hit. Amazing service.... Thank you Monte, Penny and the whole staff at Burstad Insurance.
Mitzi M.
7 years ago
recommends
This is my insurance agency. I have been treated very well and my premiums are responsible.
Burstad Insurance4.7
Based on 15 reviews
See all reviews
review us on
Rellen H.
2 years ago
recommends
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Happy Home I.
4 years ago
Easy to work with and great rates. Sent a lot of friends here. All are happy with it!
Kevin J.
4 years ago
recommends
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Marissa L.
5 years ago
doesn't recommends
I had this insurance for a couple years everything was great until I wanted to add gap to my insurance plan. (My loan company did not offer it at the time I purchased my Vehicle) At the time of the switch I wanted to update the bank information for my automatic payment withdrawals which started the problems from here. They proceeded to try and pull from the old account(even after I gave new banking information) which almost caused me overdraft fees so I had to contact the bank to make sure Burstad Insurance could not withdraw money out of that account. I than had to do a one time debit payment with them because of a problem Burstad Insurance created. Process to the next month I’m being contacted to pay more than the original agreed priced and for banking information, which had previously been given to them and than told by the guy that owns the company I owe for a month I had already paid. (Had proof of payment that was pulled from the bank account)

Overall was not pleased or satisfied with the customer service received from this insurance company so I switched to Progressive and pay even less!!! (:
Dustin W.
6 years ago
recommends
good business and friendly service. highly recommend giving them a call to see what they can do for you.
Mary Ellen W.
6 years ago
recommends
EXCELLENT customer service!! Missy Kraemer at the Medford office takes care of absolutely everything for me! No worries and best rates to be found. Highly recommend.
Rich J.
6 years ago
recommends
EXCELLENT insurance company! I have my personal and business insurance with Monte and have for over 20 years. When we had the tornado in Colfax in 2014, Monte called me and was at my restaurant door within an hour after it hit. Amazing service.... Thank you Monte, Penny and the whole staff at Burstad Insurance.
Alicia B.
7 years ago
Neil is awesome!
Mitzi M.
7 years ago
recommends
This is my insurance agency. I have been treated very well and my premiums are responsible.
marcy M.
9 years ago
Corey Burstsad Insurance is great!! Neil always goes out of way for his clients, very trustworthy and efficient.
New Richmond Insurance4.1
Based on 41 reviews
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Margie M.
9 months ago
Outstanding service and very knowledgeable representative.
Jeremy B.
10 months ago
If I could give 0, I would
Sam C.
2 years ago
After waiting a week for someone to get back to me about my request for quotes, they sent me an email saying “We can’t find you coverage because you have a pitbull mix dog. Sorry.” Which doesn’t make sense because somehow I currently have insurance and I’ve gotten 3 quotes on my own now that will all cover my dog. Complete waste of time.
Nick E.
2 years ago
Great customer service and caring staff.
Tammy T.
2 years ago
We too had a horrible experience with Doug! Unfortunately we had to find out the hard way when we had a small fire/smoke damage in our office space. Not only were we under insured, we were overcharged on our commercial policy for years!!!!! He and the owner of this agency were absolutely zero help when it came to dealing with this claim, the tenants insurance company and the insurance adjuster that would never return our calls, it was a complete NIGHTMARE! We were all on our own and we feel that once this happened, they knew that our agent screwed up when it came to this policy that he put together or lack there of and thought if they would just ignore us we would walk away. Not only did we walk away, we ran!! Had 3 other agents review it and could not believe how much we were under insured and several gaps in the policy that were missing, like loss of income, loss assessment coverage, just to name a few, things that are no brainers when it comes to commercial insurance. The only good that came out of this entire experience is that we learned alot about insurance and now have a very competent agent that physically went to all our properties, took pictures and sat down with us, at our home and a 3 page checklist to see what we needed or didn't need for our insurance needs. He even pointed out that our agent had our rate almost 3 times higher than it should have been, meaning we were getting ripped off, big time!!! We would have filed a complaint with the insurance commissioner of WI but reviews said not to waste your time, they wont do anything. Now we have double the coverage for our properties for HALF of what we were spending with this agency. Oh and our home and auto policy was lacking as well but was also reviewed and now has the proper coverage for our needs. Our advice, go somewhere else for your insurance so this doesn't happen to you!! This agency doesn't even deserve 1 star!
Sephonia T. C.
3 years ago
This insurance company allows its employees to be racist. Doug treated me as if someone had a gun to his head every time he dealt with me. During a conversation I overheard him call me the “N” word and say how he wish he didn’t have to deal with my kind. The new management didn’t care how I was being treated so I switched insurance agents all together. Furthermore, I have asked numerous times for them to STOP harassing me by sending me emails and mailings but they have refused. I unsubscribed 4 times from their emails but the emails keep coming 2 years later. I’ve made numerous phone calls asking them to remove me from their lists but that hasn’t happened yet either!!!. My next step is to file an official report of Harrassment with the state of Wisconsin. I wouldn’t use this company to insure bubblegum lil less a boat, car or your home. I’d give them a zero rating if I could. There’s no place for racism in this world.
Jason W.
4 years ago
Good service they work at finding you the best insurance
Dale B.
4 years ago
Easy to work with
Tammy Hjermstad V.
4 years ago
doesn't recommends
Very difficult to try to make contact. Insurance Policy Letterhead says that the website is www.nr-ins.com. But this doesn't get me anywhere. Tried to google New Richmond Insurance, and about 20 companies show up. I didn't realize that this is now called Burstad Insurance. Finally found it on facebook, but they don't monitor that account, and don't respond to messages posted on that account.
Denise V.
5 years ago
Great to work with!
Dawn B.
5 years ago
Everyone here has been very helpful, knowledgeable and friendly! Whenever I contact them, they get back to me quickly and are sure to get me the best rates possible. Thank you! The Baldwins
Randy Chico J.
6 years ago
recommends
Have had my insurance for different vehicles and homes for many years, always friendly and am very satisfied.
Lee B.
6 years ago
Excellent customer service
Kent Elkin goes above and beyond
Also the rest of the staff is very accommodating
Gordon D.
6 years ago
recommends
Prompt and courteous service. The good people at New Richmond have always replied to my queries and helped solve my problems. Thanks for seven years of good service.
Valerie C.
6 years ago
recommends
New Richmond Insurance consistently saves me money on my policies year after year. Excellent customer service with most of my questions answered the same day.
Li K.
6 years ago
great place and nice service
S M.
6 years ago
Great place. Emily is very helpful as well as all the rest of the people I have encountered there.
Tamara K.
6 years ago
Didnt respond to my request for a quote.
Bill I.
6 years ago
Best prices. Best customer service!
Jason L.
7 years ago
Excellent rates and service. Friendly staff and helped in a timely manner
John A.
7 years ago
Very helpful agents and staff. They got me a great deal on homeowners and auto insurance.
Natasha R.
7 years ago
recommends
They are the best I have ever used. Any time you need something, they have your back. Never had an issue with the company , and I would recommend Kent Elkin to any one and everyone. Thank you for all your services New Richmond insurance agency. Been with them for 3 years now.
Brian H.
8 years ago
I have been a customer for many years and love the personal customer service experience that they provide. I know that when I call, I will get a real live person! I also know that the person I am working with will have an understanding of my history and my policy. Highly recommend! Thanks and keep up the good work!
Brian H.
8 years ago
recommends
I have been a customer for a long time and love the personal customer service experience they provide. I can reach out anytime and know that I will get to talk to a real person that has the background on my policy and will be able to help me. Thanks and keep up the good work!
Joshua E.
9 years ago
doesn't recommends
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
Joshua E.
9 years ago
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
Soleil R.
10 years ago
Very friendly and helpful. Got is a great deal and we were refered there by a good friend after not being able to find what we wanted elsewhere. They made the process very easy and didn't mind us popping by last minute to get the details figured out.
Burstad Insurance4.5
Based on 28 reviews
See all reviews
review us on
Andrew Z.
6 months ago
Had a positive experience until I had to cancel my insurance with them due to moving out of state.

Update: The agency addressed all of the issues quickly and in a positive manner, thus changing my review to fit my overall experience.
carrie M.
2 years ago
Thanks for your always friendly and fast service! I appreciate what you do!
Kathleen T.
2 years ago
Bursted has had my business for years. When I lived in town, I appreciated stopping in to get quotes so I could talk to the owner about business and community. The staff is helpful and friendly, and I appreciate how patient they are when answering my questions about insurance. Insurance is not my favorite adult chore to tackle, but everyone at Burstad makes me feel like I’m connected to a human that knows how to explain what will serve my needs. They’re also a brokerage and have the ability to check multiple providers at once for you! Yay!!!
Jeanne R.
3 years ago
I really appreciate their friendly, prompt and knowledgeable assistance. We have been with them for years, and are consistently happy with their service.
Roxanne S.
4 years ago
Valorie provided excellent service and quickly found us the best insurance policy and rates available. Thank you, Burstad Insurance!
Mindy A.
4 years ago
Family and Burstad worked their magic and found insurance even cheaper than what I was paying. They are very responsive when adding or changing things to a policy and they stick up for their customers when a bank may try to manipulate the home insurance for no apparent reason. Well done Burstad. I highly recommend.
Carla O.
4 years ago
Good insurance company
Peter T.
4 years ago
Great place
Jeremy M.
5 years ago
Monte and his team are great to work with. They were extremely helpful in getting our business up off the ground and getting the needed items to be successful. I would highly recommend them for your business!
Kelly S.
5 years ago
I'm giving them 3 stars only because I was insured by them for 11 years..I changed insurance providers when my daughter got her license. they automatically put her on my insurance policy as a first time driver weather she was now driving or not but just because she was a licensed driver in my household. $287.00 jump from the $64.00 what I was paying for myself was crazy. Yes I called them and tried to dispute this but they refused to remove my daughter and started taking payments out of my account... so I was done with them ,cancelled my insurance policy, and got a better insurance that same day for half the cost plus I now have better coverage.
Isaac F.
5 years ago
I visited this office for a quote. During a pandemic, no one was wearing a mask or distancing. For a company preaching safety and preparedness it seemed strange. I turned around and left when I overheard an employee, who I assumed was an office lead, espousing her religious beliefs were going to save her rather than science. Who works in insurance with an attitude like that?
Drillbit S.
5 years ago
They just want your money, Our agent was quite condescending when he would talk with us we were a new business. Prices were OK, But our agent definitely thought he had a chip on his shoulder.
Joshua E.
6 years ago
Great response time, #1 in the area
Wedam Enterprises L.
6 years ago
Very responsive all around good business and friendly service. Highly recommend.
Barbara B.
6 years ago
They are professional and responsive
Steven G.
6 years ago
Top notch service. Will recommend to all.
Ana B.
7 years ago
Yes! I want to tell you something. If you need a car insurance - this is the place where you will find the best offer.
Have done car insurance for two trucks. The price was so good, even less than I expected.
My agent was Angie. I want to say thank you for caring! She is the nicest and kindest person ever!
Definitely will return for the nest year insurance
Jody L.
7 years ago
I have had policies thru the Agents, at the Menomonie office.

Their prompt response, patience, amazing customer service and thoroughness, is the greatest I have ever had with an agency!
Valorie M.
8 years ago
Great staff!

About Burstad Insurance

Welcome to Burstad Insurance, your number one local independent insurance agency. Since we first opened our doors, we’ve provided sound advice and the best insurance value possible. Whether you are an individual, family, or business, we have the experience and dedication needed to help you make the right decision when insuring what is important to you.

Burstad Insurance is an independent insurance agency, which means that we don’t work for an insurance company, we work for our clients. Burstad Insurance represents national companies such as Auto Owners, Allstate, Progressive, Hanover, and Safeco; Regional companies such Integrity, Society, West Bend, and Badger Mutual; and local companies including Little Black Mutual, and River Valley Mutual; all of which have their individual strengths. Depending on your insurance needs and your history, we are sure to find a company that is a perfect match and a great value.

We hope you enjoy our services as much as we enjoy providing them to you. If you have any questions or comments, please don't hesitate to contact us.

Monte Burstad
Burstad Insurance

Burstad Insurance4.4
Based on 90 reviews
See all reviews
review us on
Susie D.
6 days ago
We appreciate Missy and all she does for our insurance needs. Very prompt and professional.
Traci L.
3 months ago
Burstad Insurance’s River Falls location is responsive, cares about my personal circumstances, and takes the time to explain coverage options so I have the context I need to make informed decisions. Highly recommend!
Andrew Z.
6 months ago
Had a positive experience until I had to cancel my insurance with them due to moving out of state.

Update: The agency addressed all of the issues quickly and in a positive manner, thus changing my review to fit my overall experience.
Margie M.
9 months ago
Outstanding service and very knowledgeable representative.
Jeremy B.
10 months ago
If I could give 0, I would
Eric C.
11 months ago
Do not do business here. We were mislead about the coverage provided to our business by Missy Kraemer. When this came to light, we went to change providers and find adequate coverage. Missy acted extremely unprofessional and refused to send us the documents we needed! She said it wasn't her job to help us. A terrible experience with a rude, unprofessional person. Do yourself a favor and find literally any other insurance provider.
Sam C.
2 years ago
After waiting a week for someone to get back to me about my request for quotes, they sent me an email saying “We can’t find you coverage because you have a pitbull mix dog. Sorry.” Which doesn’t make sense because somehow I currently have insurance and I’ve gotten 3 quotes on my own now that will all cover my dog. Complete waste of time.
Rellen H.
2 years ago
recommends
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Jr S.
2 years ago
Such nice people I love the insurance rates so amazing.
carrie M.
2 years ago
Thanks for your always friendly and fast service! I appreciate what you do!
Kathleen T.
2 years ago
Bursted has had my business for years. When I lived in town, I appreciated stopping in to get quotes so I could talk to the owner about business and community. The staff is helpful and friendly, and I appreciate how patient they are when answering my questions about insurance. Insurance is not my favorite adult chore to tackle, but everyone at Burstad makes me feel like I’m connected to a human that knows how to explain what will serve my needs. They’re also a brokerage and have the ability to check multiple providers at once for you! Yay!!!
Nick E.
2 years ago
Great customer service and caring staff.
Tammy T.
2 years ago
We too had a horrible experience with Doug! Unfortunately we had to find out the hard way when we had a small fire/smoke damage in our office space. Not only were we under insured, we were overcharged on our commercial policy for years!!!!! He and the owner of this agency were absolutely zero help when it came to dealing with this claim, the tenants insurance company and the insurance adjuster that would never return our calls, it was a complete NIGHTMARE! We were all on our own and we feel that once this happened, they knew that our agent screwed up when it came to this policy that he put together or lack there of and thought if they would just ignore us we would walk away. Not only did we walk away, we ran!! Had 3 other agents review it and could not believe how much we were under insured and several gaps in the policy that were missing, like loss of income, loss assessment coverage, just to name a few, things that are no brainers when it comes to commercial insurance. The only good that came out of this entire experience is that we learned alot about insurance and now have a very competent agent that physically went to all our properties, took pictures and sat down with us, at our home and a 3 page checklist to see what we needed or didn't need for our insurance needs. He even pointed out that our agent had our rate almost 3 times higher than it should have been, meaning we were getting ripped off, big time!!! We would have filed a complaint with the insurance commissioner of WI but reviews said not to waste your time, they wont do anything. Now we have double the coverage for our properties for HALF of what we were spending with this agency. Oh and our home and auto policy was lacking as well but was also reviewed and now has the proper coverage for our needs. Our advice, go somewhere else for your insurance so this doesn't happen to you!! This agency doesn't even deserve 1 star!
Jeanne R.
3 years ago
I really appreciate their friendly, prompt and knowledgeable assistance. We have been with them for years, and are consistently happy with their service.
Sephonia T. C.
3 years ago
This insurance company allows its employees to be racist. Doug treated me as if someone had a gun to his head every time he dealt with me. During a conversation I overheard him call me the “N” word and say how he wish he didn’t have to deal with my kind. The new management didn’t care how I was being treated so I switched insurance agents all together. Furthermore, I have asked numerous times for them to STOP harassing me by sending me emails and mailings but they have refused. I unsubscribed 4 times from their emails but the emails keep coming 2 years later. I’ve made numerous phone calls asking them to remove me from their lists but that hasn’t happened yet either!!!. My next step is to file an official report of Harrassment with the state of Wisconsin. I wouldn’t use this company to insure bubblegum lil less a boat, car or your home. I’d give them a zero rating if I could. There’s no place for racism in this world.
Roxanne S.
4 years ago
Valorie provided excellent service and quickly found us the best insurance policy and rates available. Thank you, Burstad Insurance!
Mindy A.
4 years ago
Family and Burstad worked their magic and found insurance even cheaper than what I was paying. They are very responsive when adding or changing things to a policy and they stick up for their customers when a bank may try to manipulate the home insurance for no apparent reason. Well done Burstad. I highly recommend.
Jason W.
4 years ago
Good service they work at finding you the best insurance
Dale B.
4 years ago
Easy to work with
Carla O.
4 years ago
Good insurance company
Happy Home I.
4 years ago
Easy to work with and great rates. Sent a lot of friends here. All are happy with it!
Dave T.
4 years ago
Melissa and her staff have always treated me right! Often finding better rates for me! Thanks
Kevin J.
4 years ago
recommends
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Tammy Hjermstad V.
4 years ago
doesn't recommends
Very difficult to try to make contact. Insurance Policy Letterhead says that the website is www.nr-ins.com. But this doesn't get me anywhere. Tried to google New Richmond Insurance, and about 20 companies show up. I didn't realize that this is now called Burstad Insurance. Finally found it on facebook, but they don't monitor that account, and don't respond to messages posted on that account.
Peter T.
4 years ago
Great place
Marissa L.
5 years ago
doesn't recommends
I had this insurance for a couple years everything was great until I wanted to add gap to my insurance plan. (My loan company did not offer it at the time I purchased my Vehicle) At the time of the switch I wanted to update the bank information for my automatic payment withdrawals which started the problems from here. They proceeded to try and pull from the old account(even after I gave new banking information) which almost caused me overdraft fees so I had to contact the bank to make sure Burstad Insurance could not withdraw money out of that account. I than had to do a one time debit payment with them because of a problem Burstad Insurance created. Process to the next month I’m being contacted to pay more than the original agreed priced and for banking information, which had previously been given to them and than told by the guy that owns the company I owe for a month I had already paid. (Had proof of payment that was pulled from the bank account)

Overall was not pleased or satisfied with the customer service received from this insurance company so I switched to Progressive and pay even less!!! (:
Jeremy M.
5 years ago
Monte and his team are great to work with. They were extremely helpful in getting our business up off the ground and getting the needed items to be successful. I would highly recommend them for your business!
Denise V.
5 years ago
Great to work with!
Dawn B.
5 years ago
Everyone here has been very helpful, knowledgeable and friendly! Whenever I contact them, they get back to me quickly and are sure to get me the best rates possible. Thank you! The Baldwins
Kelly S.
5 years ago
I'm giving them 3 stars only because I was insured by them for 11 years..I changed insurance providers when my daughter got her license. they automatically put her on my insurance policy as a first time driver weather she was now driving or not but just because she was a licensed driver in my household. $287.00 jump from the $64.00 what I was paying for myself was crazy. Yes I called them and tried to dispute this but they refused to remove my daughter and started taking payments out of my account... so I was done with them ,cancelled my insurance policy, and got a better insurance that same day for half the cost plus I now have better coverage.
Isaac F.
5 years ago
I visited this office for a quote. During a pandemic, no one was wearing a mask or distancing. For a company preaching safety and preparedness it seemed strange. I turned around and left when I overheard an employee, who I assumed was an office lead, espousing her religious beliefs were going to save her rather than science. Who works in insurance with an attitude like that?
Drillbit S.
5 years ago
They just want your money, Our agent was quite condescending when he would talk with us we were a new business. Prices were OK, But our agent definitely thought he had a chip on his shoulder.
Randy Chico J.
6 years ago
recommends
Have had my insurance for different vehicles and homes for many years, always friendly and am very satisfied.
Joshua E.
6 years ago
Great response time, #1 in the area
Dustin W.
6 years ago
recommends
good business and friendly service. highly recommend giving them a call to see what they can do for you.
Wedam Enterprises L.
6 years ago
Very responsive all around good business and friendly service. Highly recommend.
Lee B.
6 years ago
Excellent customer service
Kent Elkin goes above and beyond
Also the rest of the staff is very accommodating
Gordon D.
6 years ago
recommends
Prompt and courteous service. The good people at New Richmond have always replied to my queries and helped solve my problems. Thanks for seven years of good service.
Barbara B.
6 years ago
They are professional and responsive
Mary Ellen W.
6 years ago
recommends
EXCELLENT customer service!! Missy Kraemer at the Medford office takes care of absolutely everything for me! No worries and best rates to be found. Highly recommend.
Rich J.
6 years ago
recommends
EXCELLENT insurance company! I have my personal and business insurance with Monte and have for over 20 years. When we had the tornado in Colfax in 2014, Monte called me and was at my restaurant door within an hour after it hit. Amazing service.... Thank you Monte, Penny and the whole staff at Burstad Insurance.
Valerie C.
6 years ago
recommends
New Richmond Insurance consistently saves me money on my policies year after year. Excellent customer service with most of my questions answered the same day.
Li K.
6 years ago
great place and nice service
S M.
6 years ago
Great place. Emily is very helpful as well as all the rest of the people I have encountered there.
Tamara K.
6 years ago
Didnt respond to my request for a quote.
Bill I.
6 years ago
Best prices. Best customer service!
Steven G.
6 years ago
Top notch service. Will recommend to all.
Ana B.
7 years ago
Yes! I want to tell you something. If you need a car insurance - this is the place where you will find the best offer.
Have done car insurance for two trucks. The price was so good, even less than I expected.
My agent was Angie. I want to say thank you for caring! She is the nicest and kindest person ever!
Definitely will return for the nest year insurance
Jason L.
7 years ago
Excellent rates and service. Friendly staff and helped in a timely manner
Alicia B.
7 years ago
Neil is awesome!
John A.
7 years ago
Very helpful agents and staff. They got me a great deal on homeowners and auto insurance.
Jody L.
7 years ago
I have had policies thru the Agents, at the Menomonie office.

Their prompt response, patience, amazing customer service and thoroughness, is the greatest I have ever had with an agency!
Mitzi M.
7 years ago
recommends
This is my insurance agency. I have been treated very well and my premiums are responsible.
Natasha R.
7 years ago
recommends
They are the best I have ever used. Any time you need something, they have your back. Never had an issue with the company , and I would recommend Kent Elkin to any one and everyone. Thank you for all your services New Richmond insurance agency. Been with them for 3 years now.
Valorie M.
8 years ago
Great staff!
Brian H.
8 years ago
I have been a customer for many years and love the personal customer service experience that they provide. I know that when I call, I will get a real live person! I also know that the person I am working with will have an understanding of my history and my policy. Highly recommend! Thanks and keep up the good work!
Brian H.
8 years ago
recommends
I have been a customer for a long time and love the personal customer service experience they provide. I can reach out anytime and know that I will get to talk to a real person that has the background on my policy and will be able to help me. Thanks and keep up the good work!
Joshua E.
9 years ago
doesn't recommends
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
Joshua E.
9 years ago
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
marcy M.
9 years ago
Corey Burstsad Insurance is great!! Neil always goes out of way for his clients, very trustworthy and efficient.
Soleil R.
10 years ago
Very friendly and helpful. Got is a great deal and we were refered there by a good friend after not being able to find what we wanted elsewhere. They made the process very easy and didn't mind us popping by last minute to get the details figured out.

Five Locations!

Menomonie
Chippewa Falls
Medford
River Falls
New Richmond

Our Hours

Monday - Thursday 8:00 - 5:00
Friday 8:00 - 4:00
Saturday & Sunday
By Appointment

Proud Member of

IIAW

Our Latest Post!

Underground Service Live Repair

Protecting What’s Underground: A Guide to Service Line Coverage

When you think about home maintenance, you probably picture leaky faucets, roof repairs, or maybe a furnace tune-up. But there is a massive network of infrastructure buried right beneath your lawn that most homeowners completely forget—until it breaks. Service Line Coverage is an increasingly popular endorsement (an optional add-on in most cases) to a standard …Read More

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