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        • 717 Main St E
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          New Richmond, WI 54017
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There Are Many Reasons for Life Insurance

December 1, 2025 By Monte Burstad

Recommended Amount of Life Insurance

Life Insurance may seem like a topic that only comes up after big life events, such as marriage, the birth of a child, or the purchase of a home. But there are many reasons someone may want to consider it, both obvious and less obvious. Thinking through these reasons can help you decide if Life Insurance fits into your financial plan.

Common Reasons People Consider Life Insurance

Most people think about Life Insurance to replace income if something unexpected happens. That is true in many cases, but the list of possible reasons is much longer.

Some common situations include:

  • Income Replacement: If you provide income for your household, Life Insurance may help support your family’s daily expenses in your absence.
  • Mortgage Protection: Coverage may help your family continue living in the home by easing the burden of monthly payments.
  • Raising Children: The cost of food, clothing, activities, and education can add up. Insurance may help keep those plans on track.
  • Final Expenses: Funerals, medical bills, and other end-of-life costs can be significant. Life Insurance can help cover them.
  • Debt Payoff: In some cases, debts like car loans, credit cards, or personal loans may still need to be addressed.

Less Obvious Reasons to Think About Coverage:

Beyond the familiar reasons, other reasons may not come to mind right away. For example:

  1. Business Planning: If you own a business, coverage may help partners or employees continue operations.
  2. Legacy Planning: Some people want to leave money to a cause, such as a charity, school, or church.
  3. Caring for Dependents: If you help provide for aging parents, siblings, or family members with special needs, insurance can help keep that support going.
  4. Estate Taxes: Larger estates may face taxes. Life Insurance is sometimes used to offset those costs.
  5. Equalizing Inheritances: Families who plan to pass on property or a business may use Life Insurance to balance things among heirs.

As these examples show, the role of Life Insurance can extend beyond family income and final expenses. It can be a versatile tool for achieving various life goals.

Types of Life Insurance

Life Insurance comes in different forms. While the details vary by policy and provider, most fall into two broad categories: Term Life Insurance and Whole Life Insurance.

Term Life Insurance

Term Life Insurance covers you for a set period, such as 10, 20, or 30 years. If you pass away during that time, the policy pays a benefit to the people you have chosen, known as beneficiaries.

Some features of Term Life include:

  • Often has a lower initial cost compared to other types.
  • Provides coverage for a set timeframe.
  • May be a good fit for those who want protection during working years, while raising children, or while paying off a mortgage.

When the term ends, coverage may stop unless you renew or convert it, depending on the policy.

Whole Life Insurance

Whole Life Insurance is designed to last for your lifetime, if premiums are paid. In addition to a death benefit, it builds a savings-like feature called “cash value.”

Some points to consider:

  • Premiums are usually higher than Term Life.
  • The policy may last for your entire life, not just a set period.
  • The cash value grows over time and, depending on the contract, may be borrowed against or withdrawn.
  • Policies can include different structures, such as Whole Life, Universal Life, or Variable Life.

Comparing Term and Whole

To keep it simple, here are a few ways these two types compare:

  1. Length of Coverage: Term is temporary. Whole is designed to be permanent.
  2. Cost: Term is often less expensive at the start. Whole costs more but includes a savings component.
  3. Flexibility: Term is straightforward with no savings element. Whole includes a growing account that can be used under certain conditions.
  4. Purpose: Term may be best for income replacement during working years. Whole may fit long-term planning, legacy goals, or lifelong coverage.

Each type has potential benefits and trade-offs. The choice often depends on budget, financial goals, and the length of time you want coverage.

How to Think About Your Needs

Since every situation is unique, it may help you to ask yourself some basic questions:

  • How much income would my family need if I were not here?
  • Do I have debts or a mortgage that I want paid off?
  • Are there children or dependents who rely on me?
  • Do I want to leave money to a charity or other cause?
  • Would I prefer simple, lower-cost coverage, or a policy that lasts for life and builds savings?

These questions can guide your thinking and help you decide what type of Life Insurance may fit best.

Final Thoughts

Life Insurance can serve many purposes, from protecting loved ones to supporting a business or leaving a legacy. The main decision is whether you want coverage for a specific period through Term Life, or lifelong protection with Whole.

It may help to review your budget, your family’s needs, and your long-term goals before choosing. Since policies can vary, it can also make sense to review details carefully and ask questions, so you understand how the coverage works.

By thinking through the reasons, the types, and the differences between Term and Whole, you may find a policy that helps provide peace of mind.

Author

  • MOnte Burstad
    Monte Burstad

    Monte Burstad is the owner and an agent at Burstad Insurance in Menomonie, Wisconsin. He can be reached at 715-235-6479.

    View all posts

Filed Under: Personal

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Burstad Insurance4.3
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Cindy H.
1 week ago
recommends
Jacque and team are the best! They work hard to find the best deal for you and always have your best interest in mind. I highly recommend!!
Susie D.
5 months ago
We appreciate Missy and all she does for our insurance needs. Very prompt and professional.
Traci L.
7 months ago
Burstad Insurance’s River Falls location is responsive, cares about my personal circumstances, and takes the time to explain coverage options so I have the context I need to make informed decisions. Highly recommend!
Andrew Z.
10 months ago
Had a positive experience until I had to cancel my insurance with them due to moving out of state. Update: The agency addressed all of the issues quickly and in a positive manner, thus changing my review to fit my overall experience.
Margie M.
1 year ago
Outstanding service and very knowledgeable representative.
Jeremy B.
1 year ago
If I could give 0, I would
Eric C.
1 year ago
Do not do business here. We were mislead about the coverage provided to our business by Missy Kraemer. When this came to light, we went to change providers and find adequate coverage. Missy acted extremely unprofessional and refused to send us the documents we needed! She said it wasn't her job to help us. A terrible experience with a rude, unprofessional person. Do yourself a favor and find literally any other insurance provider.
Sam C.
2 years ago
After waiting a week for someone to get back to me about my request for quotes, they sent me an email saying “We can’t find you coverage because you have a pitbull mix dog. Sorry.” Which doesn’t make sense because somehow I currently have insurance and I’ve gotten 3 quotes on my own now that will all cover my dog. Complete waste of time.
Rellen H.
2 years ago
recommends
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Jr S.
2 years ago
Such nice people I love the insurance rates so amazing.
carrie M.
2 years ago
Thanks for your always friendly and fast service! I appreciate what you do!
Kathleen T.
2 years ago
Bursted has had my business for years. When I lived in town, I appreciated stopping in to get quotes so I could talk to the owner about business and community. The staff is helpful and friendly, and I appreciate how patient they are when answering my questions about insurance. Insurance is not my favorite adult chore to tackle, but everyone at Burstad makes me feel like I’m connected to a human that knows how to explain what will serve my needs. They’re also a brokerage and have the ability to check multiple providers at once for you! Yay!!!
Nick E.
3 years ago
Great customer service and caring staff.
Tammy T.
3 years ago
We too had a horrible experience with Doug! Unfortunately we had to find out the hard way when we had a small fire/smoke damage in our office space. Not only were we under insured, we were overcharged on our commercial policy for years!!!!! He and the owner of this agency were absolutely zero help when it came to dealing with this claim, the tenants insurance company and the insurance adjuster that would never return our calls, it was a complete NIGHTMARE! We were all on our own and we feel that once this happened, they knew that our agent screwed up when it came to this policy that he put together or lack there of and thought if they would just ignore us we would walk away. Not only did we walk away, we ran!! Had 3 other agents review it and could not believe how much we were under insured and several gaps in the policy that were missing, like loss of income, loss assessment coverage, just to name a few, things that are no brainers when it comes to commercial insurance. The only good that came out of this entire experience is that we learned alot about insurance and now have a very competent agent that physically went to all our properties, took pictures and sat down with us, at our home and a 3 page checklist to see what we needed or didn't need for our insurance needs. He even pointed out that our agent had our rate almost 3 times higher than it should have been, meaning we were getting ripped off, big time!!! We would have filed a complaint with the insurance commissioner of WI but reviews said not to waste your time, they wont do anything. Now we have double the coverage for our properties for HALF of what we were spending with this agency. Oh and our home and auto policy was lacking as well but was also reviewed and now has the proper coverage for our needs. Our advice, go somewhere else for your insurance so this doesn't happen to you!! This agency doesn't even deserve 1 star!
Jeanne R.
4 years ago
I really appreciate their friendly, prompt and knowledgeable assistance. We have been with them for years, and are consistently happy with their service.
Sephonia T. C.
4 years ago
This insurance company allows its employees to be racist. Doug treated me as if someone had a gun to his head every time he dealt with me. During a conversation I overheard him call me the “N” word and say how he wish he didn’t have to deal with my kind. The new management didn’t care how I was being treated so I switched insurance agents all together. Furthermore, I have asked numerous times for them to STOP harassing me by sending me emails and mailings but they have refused. I unsubscribed 4 times from their emails but the emails keep coming 2 years later. I’ve made numerous phone calls asking them to remove me from their lists but that hasn’t happened yet either!!!. My next step is to file an official report of Harrassment with the state of Wisconsin. I wouldn’t use this company to insure bubblegum lil less a boat, car or your home. I’d give them a zero rating if I could. There’s no place for racism in this world.
Roxanne S.
4 years ago
Valorie provided excellent service and quickly found us the best insurance policy and rates available. Thank you, Burstad Insurance!
Mindy A.
4 years ago
Family and Burstad worked their magic and found insurance even cheaper than what I was paying. They are very responsive when adding or changing things to a policy and they stick up for their customers when a bank may try to manipulate the home insurance for no apparent reason. Well done Burstad. I highly recommend.
Jason W.
4 years ago
Good service they work at finding you the best insurance
Dale B.
4 years ago
Easy to work with
Carla O.
4 years ago
Good insurance company
Happy Home I.
4 years ago
Easy to work with and great rates. Sent a lot of friends here. All are happy with it!
Dave T.
5 years ago
Melissa and her staff have always treated me right! Often finding better rates for me! Thanks
Kevin J.
5 years ago
recommends
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Tammy Hjermstad V.
5 years ago
doesn't recommends
Very difficult to try to make contact. Insurance Policy Letterhead says that the website is www.nr-ins.com. But this doesn't get me anywhere. Tried to google New Richmond Insurance, and about 20 companies show up. I didn't realize that this is now called Burstad Insurance. Finally found it on facebook, but they don't monitor that account, and don't respond to messages posted on that account.

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