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        • Menomonie
        • 717 Main St E
          Menomonie, WI 54751
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          Medford WI 54451
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          New Richmond, WI 54017
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Prevent Email Phishing

October 4, 2022 By Monte Burstad

Email phishing on laptop

October is Cybersecurity Awareness Month. So, we thought educating others about what cybersecurity is all about and what you can do to prevent it.

Businesses both big and small are regularly targeted by remarkably sophisticated phishing attacks – and it’s not realistic to place the burden of fighting the battle on your IT department alone. Since it takes a human to respond to and thus become a victim of a phishing scam, it’s humans that need to be trained to recognize a phishing email when they see one. Your staff can (and should) be your main defense against criminals using phishing scams to access your firm’s IT systems.

What Is a Phishing Scam? 

A phishing scam is a cyber-attack that tries to steal your identity or your money or infect your IT system with malware by convincing you to part with confidential information like passwords, bank details, credit card numbers, etc. Phishing scammers typically gain your trust by pretending to be a company you regularly deal with, a business acquaintance, a friend, or even a family member. They would often send a link to their website where you are then asked to enter the confidential information they are after. Sometimes this website can pretend to belong to a major company such as Microsoft, Apple, or your bank.

Common Signs That You Are Dealing with A Phishing Scam 

Look out for the following warning signs:

The Sender Tries to Create A Sense Of Extreme Urgency 

Con artists are well aware that most people love to procrastinate. When an email comes in and it doesn’t sound too urgent, we would often decide to deal with it tomorrow, or the next day. And giving people time to think about the email is the last thing a scammer wants because then the recipient might realize something sounds…. fishy. Even if you don’t think about the message again, you might still realize something sounds strange when you return to it again later.

This is why scammers often encourage you to act immediately……or risk losing a “golden opportunity”. After all, when you receive an email from Windows asking you to act immediately or lose access to your computer system, for example, you are unlikely to ignore it. We’ve noticed this approach in nearly every phishing email we’ve ever received.

This artificial sense of urgency works equally well in workplace scams. Con artists know perfectly well that an employee is going to act immediately if they receive an email from what they believe to be the CEO asking them to go to a URL and enter the IT system’s login details there.

This type of phishing scam is extremely dangerous because most people will not even doubt for a moment that the email is actually from the boss. And ignoring a request from so high up is just not something you do if you still want to have a job tomorrow.

The Email Contains an Attachment Infected with Malware 

This is another very dangerous type of phishing email. It could, for example, pretend to be an invoice from a company you often deal with. Everything will seem above board – until you click to open the attachment. Then it will install malware on your computer which could e.g., steal private information or wipe all information from your computer’s hard drive.

The best line of defense again this type of attack is not to open attachments before you are 100% sure they were sent from a legitimate source. Even if that is the case, but there is something that bothers you about the attachment, do not open it.

If you, for example, get a pop-up message asking you to adjust your computer’s settings or enter your password, rather be safe than sorry. Contact the sender by phone or in another way to confirm that everything is legitimate. If you reply to the email it might not go to the person you believe you are dealing with.

The Message Contains a Suspicious Link 

It’s often not difficult to identify a suspicious link. One example is if you hover your mouse over the link and the destination address doesn’t seem to be in any way connected to the information in the email.

Let us say, for example, that you get an email from PayPal, supposedly about an urgent matter related to your account. It contains a link with text similar to the following: “Urgently click here to prevent your account from being closed.” But if you hover the mouse over the link, it goes to a web address somewhere in Afghanistan. Even if the email uses Microsoft’s official logo, something is not right. Do not click on that link!

The Domain Name Is Spelt Incorrectly 

Are you aware that anybody can register any domain name they want with a domain registrar as long as it doesn’t exist yet? While such a name has to be unique, nothing stops a scammer from registering a domain name that looks as if it is genuinely linked to a department within a well-known company.

It would, for example, be very easy for a con artist to register the name ‘PaypalSupport.com’ and from there send completely legitimate-looking emails to PayPal customers, trying to convince them to enter their usernames and passwords on the fake website. What will happen next is fairly easy to predict.

Another trick often used by scammers is to register a domain name that appears very similar to an existing one. Well-known producer Phia Bennin illustrated this when, instead of ‘gimletmedia.com’, he registered ‘gimletrnmedia.com’ (using ‘rn’ instead of ‘m’). This worked so well that he was able to trick not only the show’s hosts but also the company’s president and even the CEO.

Con artists are sometimes so good with this that they program the message to inform them when someone opens the email more than once on different devices without clicking on the link. Since that might indicate that the person is interested but just not convinced enough to click (yet), they will then follow up the original email with another potentially even more convincing one.

The Email Originates from a Gmail Or Other Public Email Account 

Gmail is very popular among the general public and there is nothing wrong with that. If the bakery around the corner has a Gmail account to inform its customers when it has freshly baked bread, there’s no reason that should be a problem.

But if you receive an email claiming to come from Apple that was sent from a Gmail account, immediately put on your running shoes. The same applies to emails that purport to come from major companies like PayPal, Microsoft, etc. Even if the logo is the same and the rest of the email looks legitimate, chances are very good that you are dealing with a scammer.

Something that needs to be pointed out at this stage is that the name Google, Microsoft, etc. in the part of the email address that comes before the @ means nothing. The chances that an email that was sent from GoogleSupport@gmail.com or MicrosoftSecurityDivision@yahoo.com actually came from Google or Microsoft is about the same as that there is really a man living on the moon. The part that matter comes after the @. That should read Microsoft.com or Yahoo.com.

The Email Is Riddled with Spelling And Grammar Mistakes 

A final way to spot a phishing email is when it contains poor grammar and spelling. Does that mean many scammers are semi-literate or not well educated?

The most likely answer is that they are simply not good at writing English. They are often from countries where English is not widely spoken and they typically have a background that allowed them little opportunity to acquire proper English language skills.

If you keep this reality in mind, it’s a lot easier to pick up when a writer simply makes a genuine typo and when he or she is pretending to be someone they’re not. When composing phishing emails, scammers would typically use an online translator or a spellchecker. This would make sure they use all the right words – but often not in the right context.

While all the words might be spelled correctly, the message could e.g., contain grammatical mistakes that a native English speaker generally speaking would not make. Here are a few examples:

– We are wanting to speak to you eagerly

– Please be contacting our Support Center without making a delay

This does not mean that every email that contains an error is a phishing scam. Everybody makes a mistake now and then, particularly when they are in a rush. The recipient, therefore, has to evaluate the mistake in its context and make a judgment call on whether or not it could be a hint that something darker is brewing.

To help with this, ask the following questions:

  • Is it the type of error a native speaker is unlikely to make (e.g., the words are not used in the right context, or the grammar is incoherent)?
  • Is it the type of mistake people make quite commonly, e.g., hitting the adjacent ‘h’ instead of the ‘j’ on their keyboard?
  • Did the same error occur in a previous message you received from the same source?
  • Is it likely that the message was written using an email template that would normally be properly edited and crafted?

If you are still not convinced, look for one or more of the other clues we discussed above. Alternatively, contact the sender via a different communication channel, e.g., by phone, in person, or by using the official contact address given on the website the sender claims to represent. If you simply reply to the potential phishing email, you are not addressing the core issue: the legitimacy or not of the sender.

The Bottom Line 

Protect your business from malware and hackers with cyber security insurance for small businesses.

If your business computer system is compromised by a targeted or an accidental attack, you may be liable for the cost to notify the affected parties and provide credit monitoring, even if the data is not exploited. You could lose money to a phishing attack or lose business due to a ransomware demand.

Cyber security insurance protects businesses against computer-related crimes and losses. This can include targeted attacks, such as malware and phishing, as well as the occasional misplaced laptop containing confidential material.

For more information about Cyber Security Insurance, give us a call.

Author

  • MOnte Burstad
    Monte Burstad

    Monte Burstad is the owner and an agent at Burstad Insurance in Menomonie, Wisconsin. He can be reached at 715-235-6479.

    View all posts

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Burstad Insurance
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Andrew Z.
Had a positive experience until I had to cancel my insurance with them due to moving out of state.

Update: The agency addressed all of the issues quickly and in a positive manner, thus changing my review to fit my overall experience.
Margie M.
Outstanding service and very knowledgeable representative.
Jeremy B.
If I could give 0, I would
Eric C.
Do not do business here. We were mislead about the coverage provided to our business by Missy Kraemer. When this came to light, we went to change providers and find adequate coverage. Missy acted extremely unprofessional and refused to send us the documents we needed! She said it wasn't her job to help us. A terrible experience with a rude, unprofessional person. Do yourself a favor and find literally any other insurance provider.
Sam C.
After waiting a week for someone to get back to me about my request for quotes, they sent me an email saying “We can’t find you coverage because you have a pitbull mix dog. Sorry.” Which doesn’t make sense because somehow I currently have insurance and I’ve gotten 3 quotes on my own now that will all cover my dog. Complete waste of time.
Rellen H.
Friendly, proactive. Summer is very good at finding options and explaining changes to the insurance industry.
Jr S.
Such nice people I love the insurance rates so amazing.
carrie M.
Thanks for your always friendly and fast service! I appreciate what you do!
Kathleen T.
Bursted has had my business for years. When I lived in town, I appreciated stopping in to get quotes so I could talk to the owner about business and community. The staff is helpful and friendly, and I appreciate how patient they are when answering my questions about insurance. Insurance is not my favorite adult chore to tackle, but everyone at Burstad makes me feel like I’m connected to a human that knows how to explain what will serve my needs. They’re also a brokerage and have the ability to check multiple providers at once for you! Yay!!!
Nick E.
Great customer service and caring staff.
Tammy T.
We too had a horrible experience with Doug! Unfortunately we had to find out the hard way when we had a small fire/smoke damage in our office space. Not only were we under insured, we were overcharged on our commercial policy for years!!!!! He and the owner of this agency were absolutely zero help when it came to dealing with this claim, the tenants insurance company and the insurance adjuster that would never return our calls, it was a complete NIGHTMARE! We were all on our own and we feel that once this happened, they knew that our agent screwed up when it came to this policy that he put together or lack there of and thought if they would just ignore us we would walk away. Not only did we walk away, we ran!! Had 3 other agents review it and could not believe how much we were under insured and several gaps in the policy that were missing, like loss of income, loss assessment coverage, just to name a few, things that are no brainers when it comes to commercial insurance. The only good that came out of this entire experience is that we learned alot about insurance and now have a very competent agent that physically went to all our properties, took pictures and sat down with us, at our home and a 3 page checklist to see what we needed or didn't need for our insurance needs. He even pointed out that our agent had our rate almost 3 times higher than it should have been, meaning we were getting ripped off, big time!!! We would have filed a complaint with the insurance commissioner of WI but reviews said not to waste your time, they wont do anything. Now we have double the coverage for our properties for HALF of what we were spending with this agency. Oh and our home and auto policy was lacking as well but was also reviewed and now has the proper coverage for our needs. Our advice, go somewhere else for your insurance so this doesn't happen to you!! This agency doesn't even deserve 1 star!
Jeanne R.
I really appreciate their friendly, prompt and knowledgeable assistance. We have been with them for years, and are consistently happy with their service.
Sephonia T. C.
This insurance company allows its employees to be racist. Doug treated me as if someone had a gun to his head every time he dealt with me. During a conversation I overheard him call me the “N” word and say how he wish he didn’t have to deal with my kind. The new management didn’t care how I was being treated so I switched insurance agents all together. Furthermore, I have asked numerous times for them to STOP harassing me by sending me emails and mailings but they have refused. I unsubscribed 4 times from their emails but the emails keep coming 2 years later. I’ve made numerous phone calls asking them to remove me from their lists but that hasn’t happened yet either!!!. My next step is to file an official report of Harrassment with the state of Wisconsin. I wouldn’t use this company to insure bubblegum lil less a boat, car or your home. I’d give them a zero rating if I could. There’s no place for racism in this world.
Roxanne S.
Valorie provided excellent service and quickly found us the best insurance policy and rates available. Thank you, Burstad Insurance!
Mindy A.
Family and Burstad worked their magic and found insurance even cheaper than what I was paying. They are very responsive when adding or changing things to a policy and they stick up for their customers when a bank may try to manipulate the home insurance for no apparent reason. Well done Burstad. I highly recommend.
Jason W.
Good service they work at finding you the best insurance
Dale B.
Easy to work with
Carla O.
Good insurance company
Happy Home I.
Easy to work with and great rates. Sent a lot of friends here. All are happy with it!
Dave T.
Melissa and her staff have always treated me right! Often finding better rates for me! Thanks
Kevin J.
They are very responsive in addressing all of my insurance needs, and I always feel they are doing what's in my best interests.
Tammy Hjermstad V.
Very difficult to try to make contact. Insurance Policy Letterhead says that the website is www.nr-ins.com. But this doesn't get me anywhere. Tried to google New Richmond Insurance, and about 20 companies show up. I didn't realize that this is now called Burstad Insurance. Finally found it on facebook, but they don't monitor that account, and don't respond to messages posted on that account.
Peter T.
Great place
Marissa L.
I had this insurance for a couple years everything was great until I wanted to add gap to my insurance plan. (My loan company did not offer it at the time I purchased my Vehicle) At the time of the switch I wanted to update the bank information for my automatic payment withdrawals which started the problems from here. They proceeded to try and pull from the old account(even after I gave new banking information) which almost caused me overdraft fees so I had to contact the bank to make sure Burstad Insurance could not withdraw money out of that account. I than had to do a one time debit payment with them because of a problem Burstad Insurance created. Process to the next month I’m being contacted to pay more than the original agreed priced and for banking information, which had previously been given to them and than told by the guy that owns the company I owe for a month I had already paid. (Had proof of payment that was pulled from the bank account)

Overall was not pleased or satisfied with the customer service received from this insurance company so I switched to Progressive and pay even less!!! (:
Jeremy M.
Monte and his team are great to work with. They were extremely helpful in getting our business up off the ground and getting the needed items to be successful. I would highly recommend them for your business!
Denise V.
Great to work with!
Dawn B.
Everyone here has been very helpful, knowledgeable and friendly! Whenever I contact them, they get back to me quickly and are sure to get me the best rates possible. Thank you! The Baldwins
Kelly S.
I'm giving them 3 stars only because I was insured by them for 11 years..I changed insurance providers when my daughter got her license. they automatically put her on my insurance policy as a first time driver weather she was now driving or not but just because she was a licensed driver in my household. $287.00 jump from the $64.00 what I was paying for myself was crazy. Yes I called them and tried to dispute this but they refused to remove my daughter and started taking payments out of my account... so I was done with them ,cancelled my insurance policy, and got a better insurance that same day for half the cost plus I now have better coverage.
Isaac F.
I visited this office for a quote. During a pandemic, no one was wearing a mask or distancing. For a company preaching safety and preparedness it seemed strange. I turned around and left when I overheard an employee, who I assumed was an office lead, espousing her religious beliefs were going to save her rather than science. Who works in insurance with an attitude like that?
Response from the owner:Isaac, I am so sorry about your experience in our office, although we do not require masks by our staff being that they are all at least 6ft. feet socially distanced, we will always respect the views of our walk in customers. I am sorry that you had a negative experience at our office, but we would love the opportunity to set up a meeting with one of our highly experienced agents. We would make sure that everyone would be masked so that you feel comfortable. Thank you for your feedback.
Drillbit S.
They just want your money, Our agent was quite condescending when he would talk with us we were a new business. Prices were OK, But our agent definitely thought he had a chip on his shoulder.
Randy Chico J.
Have had my insurance for different vehicles and homes for many years, always friendly and am very satisfied.
Joshua E.
Great response time, #1 in the area
Dustin W.
good business and friendly service. highly recommend giving them a call to see what they can do for you.
Wedam Enterprises L.
Very responsive all around good business and friendly service. Highly recommend.
Lee B.
Excellent customer service
Kent Elkin goes above and beyond
Also the rest of the staff is very accommodating
Gordon D.
Prompt and courteous service. The good people at New Richmond have always replied to my queries and helped solve my problems. Thanks for seven years of good service.
Barbara B.
They are professional and responsive
Mary Ellen W.
EXCELLENT customer service!! Missy Kraemer at the Medford office takes care of absolutely everything for me! No worries and best rates to be found. Highly recommend.
Rich J.
EXCELLENT insurance company! I have my personal and business insurance with Monte and have for over 20 years. When we had the tornado in Colfax in 2014, Monte called me and was at my restaurant door within an hour after it hit. Amazing service.... Thank you Monte, Penny and the whole staff at Burstad Insurance.
Valerie C.
New Richmond Insurance consistently saves me money on my policies year after year. Excellent customer service with most of my questions answered the same day.
Li K.
great place and nice service
S M.
Great place. Emily is very helpful as well as all the rest of the people I have encountered there.
Tamara K.
Didnt respond to my request for a quote.
Bill I.
Best prices. Best customer service!
Steven G.
Top notch service. Will recommend to all.
Ana B.
Yes! I want to tell you something. If you need a car insurance - this is the place where you will find the best offer.
Have done car insurance for two trucks. The price was so good, even less than I expected.
My agent was Angie. I want to say thank you for caring! She is the nicest and kindest person ever!
Definitely will return for the nest year insurance
Jason L.
Excellent rates and service. Friendly staff and helped in a timely manner
Alicia B.
Neil is awesome!
John A.
Very helpful agents and staff. They got me a great deal on homeowners and auto insurance.
Jody L.
I have had policies thru the Agents, at the Menomonie office.

Their prompt response, patience, amazing customer service and thoroughness, is the greatest I have ever had with an agency!
Mitzi M.
This is my insurance agency. I have been treated very well and my premiums are responsible.
Natasha R.
They are the best I have ever used. Any time you need something, they have your back. Never had an issue with the company , and I would recommend Kent Elkin to any one and everyone. Thank you for all your services New Richmond insurance agency. Been with them for 3 years now.
Valorie M.
Great staff!
Brian H.
I have been a customer for many years and love the personal customer service experience that they provide. I know that when I call, I will get a real live person! I also know that the person I am working with will have an understanding of my history and my policy. Highly recommend! Thanks and keep up the good work!
Brian H.
I have been a customer for a long time and love the personal customer service experience they provide. I can reach out anytime and know that I will get to talk to a real person that has the background on my policy and will be able to help me. Thanks and keep up the good work!
Joshua E.
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
Joshua E.
I recently purchased a new vehicle and had Teresa add it to my policy. She told me she added it and i was all set to go. 3 weeks later i find out she did nothing and i had been driving my brand new vehicle around without any insurance coverage. She said on several different occasions that she would email me new quotes, but i never heard back.
marcy M.
Corey Burstsad Insurance is great!! Neil always goes out of way for his clients, very trustworthy and efficient.
Soleil R.
Very friendly and helpful. Got is a great deal and we were refered there by a good friend after not being able to find what we wanted elsewhere. They made the process very easy and didn't mind us popping by last minute to get the details figured out.
Response from the owner:Hello Soleil, thank you for your review! We strive to provide great service to our community.

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